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Find Your Regimen

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The Whole Truth About Natural Hair. And Nothing But.

You probably thought going natural and embracing your curls would make life so much easier, right? You envisioned a head full of healthy, vibrant, beautifully defined curls. But then you started experiencing problems you didn't expect. Frizz. Dryness. Breakage. Plus, you couldn't find any real answers.

Well, we think you'll like our Nothing But natural hair care line. We've left out the phthalates and five other common ingredients your natural curls can do without. Instead, we've added essential, high-performing ingredients and simple, down-to-earth, expert advice.

We call it Honest Care for Natural Hair. You'll call it simply wonderful. So, curl up with this honest-to-goodness guide and a nice cup of tea. Your natural hair journey is about to take a turn for the better. Promise.

Find Your Own Path

First, determine just what kind of curl you are. There are basically three types of natural hair: Loose Waves, Ringlets, and Coils. Although there are some things about them that are the same, each behaves differently and needs its own kind of special care. Truth be told, most women haven't seen their natural texture since they were children. So, here's how to determine your natural curly hair texture:

Take a close look at your hair after you shampoo and before you add any product.
Compare it to the three curl types pictured:
Figure out which kind of curl you have the most of. (Yes, you can have different types of curls on your head.)

Caring For Your Natural Hair

Here's what you need to watch out for and some tips on how to care for your unique hair.

Loose Waves


  • Fragile and tends to frizz
  • Tangles easily
  • Needs the right moisture balance inside and out

Care Tips

  • Go light on products; too much will weigh hair down
  • Loves to be finger combed; add a little Nothing But Curl Wake Up Spray and finger comb
  • Seal in moisture with Nothing But Curl Sealer, shake and go!



  • Split ends and frizz
  • Tangles easily
  • Overworking can cause damage

Care Tips

  • Apply a small amount of Nothing But Pure Pudding and comb, starting at the ends and working up to the roots./li>
  • Nothing But Curl Sealer is your best friend. Helps to smooth your unruly cuticle. Your ends have a tendency to split, so apply it to the ends of your hair too.



  • Resistant to styling
  • Curls are tight and dry
  • Lacks shine, breaks easily, fragile

Care Tips

  • Go light on products; too much will weigh hair down
  • Use Nothing But Intense Healing Mask twice a month to add shine and increase moisture.
  • Never towel dry hair by rubbing. Pat dry to prevent breakage
  • Always detangle with Nothing But Wake Up Spray
  • Seal in moisture with Nothing But Curl Sealer

Keep A Clear Head

With Nothing But you get all the good stuff your natural hair needs, and you'll steer clear of anything it doesn't. Our products work with your natural hair texture to bring out its unique beauty.


Your journey to a head full of soft bouncy curls
or flirty twists starts with this essential step.

NOTHING BUT Conditioned

Natural hair has its own special conditioning needs. It usually has less porosity and needs more help to retain moisture.
Cleansing Conditioner
It's the simple truth: Once you get your hair just right, it's time to shampoo and start all over. Well, unlike regular shampoos, this natural conditioner leaves your scalp and hair both wonderfully clean and perfectly moisturized! Yes, at the same time. Use as often as you like.
Intense Healing Mask
Be honest. You've noticed that your hair is thinner, breaks easily and what's with all the shedding? Packed with pure ingredients and natural healers, Intense Healing Mask penetrates deeply to repair, soothe and smooth damaged, brittle hair. Use after our Clarifying Shampoo.
Clarifying Shampoo
Removes deep-seated contaminants, deep cleans scalp, and makes your conditioning treatments work even better. Use once a month followed by Nothing But Intense Healing Mask.
Cleansing Conditioner
In all honesty, you probably saw this amazing product listed as a cleanser. So, why is it now listed as a conditioner? Because it does both jobs beautifully! Use after regular shampoos for a luxurious, moisturizing conditioning experience that leaves your natural hair softer and more manageable.


It's true. Your natural hair can be hard to style.
No worries. Here's how to make your do do whatever you want it to.

NOTHING BUT the Perfect Finish

Honestly, how do you make your beautiful style stay put all day long? Here are a couple of ideas.
Pure Pudding
Like things wild? Or is tame more your style? Get nothing but styling versatility and control. This indulgent styling conditioner lets you do everything from create wash 'n wear looks to two-strand twists. Defines curls, elongates waves, enhances coils.
Curl Sealer
Set your hair free from frizz, dullness and other foolishness. Natural shine enhancers instantly add and seal in moisture, leaving you with a head full of oh-so-gorgeous, radiantly shiny curls. Eliminates frizz, defines curls.
Curl Wake Up Spray
Get your curls to rise and shine anytime. Refreshes and revives tired hair in minutes. Made with virtually weightless natural shine boosters, this leave-in treatment brings your style beautifully back to life.
Mold & Hold
Your natural hair has a mind of its own. But this lets you gently twist it around your little finger. And since it's made from nothing but honest ingredients, there's nothing flakey about it either. Use daily or after shampooing to create and maintain twists, locks or knots.

Use This Basic Regimen To Create Your Own

Eventually, you'll figure out what regimen works best for you. Most people find that this is a good place to start.
Every Day
Spray with Nothing But Curl Wake Up Spray to revive dry curls. Follow with Nothing But Pure Pudding to define curls, and finish with Nothing But Curl Sealer.
Every Week or So
Cleanse hair and scalp with Nothing But Conditioning Cleanser to keep curls fresh, Follow with your usual Nothing But Pure Pudding and Nothing But Curl Sealer routine.
Once a Month
Use Nothing But Clarifying Shampoo to deep clean hair. Follow with Nothing But Intense Healing Mask. Style with your usual Nothing But Pure Pudding and Nothing But Curl Sealer routine.

Every Road Is Different. Keep Moving.

Natural hair needs a consistent regimen that addresses its unique needs.
Here you'll find one that's sure to give you Nothing But results,especially
when you use the products in the order we're recommending. But guess what?
Your hair isn't like anyone else's. Like you, it has its own past, family
history and daily adventures. You might find that you need Nothing But Wake
Up Spray every day or perhaps every other day. Some days you'll use Nothing
But Pure Pudding; others not. Experiment. There are no wrong choices; just
do what's right for you.

Where Are You On Your Journey? Be Nothing But Honest.

This free, honest-to-goodness guide is just the beginning of great things for your natural hair. We've created an entire Nothing But online community where you can be just as honest about living your natural hair dream. Come join us. Inspire others, vent, share cool tips, get real expert advice about your hair texture, and real answers on creating and maintaining your look!

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Trio Packs

Get three great products for $20. Choose our Transitioning Pack or Fitness pack.

Our Resident Expert

Will Williams

Will Williams
Get nothing but honest advice on how to transform dryness, frizz or breakage into vibrant, gorgeously defined curls. Master Cosmetologist and our Director of Education, Will Williams, has helped countless women create and maintain beautiful, healthy hair for over 30 years. Click here to read Will's bio.