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Advice From Will

Will Williams
One minute with Will and you know he's nothing but the honest truth.

As Director of Education and New Product Development at M&M Products Company, Will has worked all over the world. He has styled practically every type and texture of natural hair. A recognized hair-care expert and Master Cosmetologist, he has won numerous industry competitions and worked with some the biggest names in the business, like Jheri Redding and John Paul Mitchell Systems. On behalf of M&M Products Company and its Sofn'free® branded products, he trains salon professionals and retail distributors in the United States, Europe, South America and Africa.

But if you ask Will, he'll say his favorite thing to do is talk one-on-one with the person sitting in his chair. See, even after 30 years, Will is still madly in love with hair. From wild manes of glossy, defined curls to stunningly simple TWAs (Teenie Weenie Afros), Will has never met a curl he didn't like – or one he didn't know how to make look simply fabulous.


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General Natural Hair Questions:
  1. What causes breakage in natural hair?
  2. How do I keep natural hair healthy?
  3. What products are best for natural hair?
  4. I love my little girl's natural curls. Even though she's just 9, can I use your Nothing But products on her hair, too?

General Product Questions:
  1. Are your products all-natural?
  2. Do your products contain any drying alcohol?
  3. I'm not African-American but I have super curly hair. Are your products right for me?

Styling Questions:
  1. What is finger styling?
  2. My hair is very kinky and has a lot of shrinkage. Will finger styling work for me?
  3. Do I need an overhead dryer or can I let my hair dry naturally?

Cleansing & Conditioning Questions:
  1. So, how do I wash my hair with conditioner?

Repair & Healing Questions:
  1. How can I restore curl to heat-damaged ends?
  2. Why is my hair so dry?

General Regimen Questions:
  1. What are these hair abbreviations (twa, bsl, nbcc ,nbcp, nbcs, evoo)?
  2. How much product should I use?
  3. How do I get my hair to grow faster?
  4. What is "hair porosity" and why is it important?



General Natural Hair Questions:
  1. What causes breakage in natural hair?
    The top reasons for breakage are dryness, styling tools and hairstyles. Moisture gives hair flexibility, but the solution isn't only to add products. Before a periodic deep moisturizing and conditioning treatment, remove product buildup with a clarifying shampoo so treatments can reach the strands. Keep styling tools at mid to low temperature settings, since high heat weakens hair. And when it comes to styles, avoid the ones that tug fragile areas like the crown, nape and hairline. For a true rest, opt for a wash-and-go.

  2. How do I keep natural hair healthy?
    Proper cleansing, conditioning, and prevention are key. Once or twice monthly, use a deep-clean shampoo like the sulfate-free Nothing But Clarifying Shampoo, which is a gentle formula. This should be followed immediately by an intense conditioner. Once weekly, cleanse with a co-wash. When conditioning, avoid petrolatum and mineral oils that coat hair and prevent emollients from penetrating the hair shaft. To prevent split ends, trim hair regularly, dry it with a microfiber towel, not terrycloth, and seal moisturized ends with oils and creams, like Nothing But Curl Sealer. Quench hair daily with a curl refresher; plain water just evaporates.

  3. What products are best for natural hair?
    Products that cleanse without drying, condition without stiffness, and style without crunch. Avoid petrolatum, mineral oil, sulfates, parabens, colorants or phthalates. You want formulas that add shine, but not at the expense of your hair's overall health. Nothing But products fit the bill here by eliminating these questionable components. But don't be afraid of certain artificial-sounding ingredients. Some are gentle synthetics that keep formulas stable and better performing. Some are just scientific names, like tocopheryl acetate, a common form of vitamin E.

  4. I love my little girl's natural curls. Even though she's just 9, can I use your Nothing But products on her hair, too?
    Absolutely! Nothing But hair care products have no petrolatum, no sodium chloride*, no mineral oil and none of the other bad-for-her-hair ingredients that can harm a child's tender locks. In fact, they're all specially formulated with to make any girl's curls look and feel beautiful–whether she's 1 or 100!

    However, we don't recommend Nothing But Clarifying shampoo for very young children and they don't need a product like this anyway.

    * Nothing But Clarifying Shampoo does contain sodium chloride.


General Product Questions:
  1. Are your products all-natural?
    We'd love them to be but we have to include safe, gentle preservatives that prevent the growth of mold and bacteria. We do, however, make all our products with high-quality natural ingredients.

  2. Do your products contain any drying alcohol?
    Nope. (And, by the way, they also don't contain any animal protein either.)

  3. I'm not African-American but I have super curly hair. Are your products right for me?
    Most definitely. We created our products for anyone with naturally curly hair. We've found that curly hair has it's own unique needs–no matter whose head it's on. Helping you take care of your curls and bringing out nothing but their natural beauty is what we do. We're the best at it too. (It's not bragging if it's true, right?)


Styling Questions:
  1. What is finger styling?
    Just what it sounds like–using your fingers instead of a pick or comb to style your hair. Use your fingers to add volume by fluffing your hair at its roots. Arrange the rest of your hair to flatter your face.

  2. My hair is very kinky and has a lot of shrinkage. Will finger styling work for me?
    You can give it a try but probably not. Styles such as a Teeny Weenie Afro or Mid Length Fro are just as easy to do and give you too-cute looks. (Yes, pun intended).

  3. Do I need an overhead dryer or can I let my hair dry naturally?
    Frankly, it's best to air dry if you have time. If time is short, use a diffuser–the bell attachment that came with your dryer–so you don't flatten or straighten your curls. If you have to blow dry your hair, use a t-shirt to press excess water out of your hair. Then get out the diffuser. It'll keep your hair from going straight. Apply Curl Wake Up Spray and Pure Pudding before drying; Curl Sealer after.


Cleansing & Conditioning Questions:
  1. So, how do I wash my hair with conditioner?
    The same way you'd wash your hair with shampoo. Just don't expect a lot of suds. Wet hair thoroughly, and then work in a quarter size dollop of Nothing But Cleansing Conditioner. Work it all the way through your scalp, roots and ends. Got your extra-wide tooth comb handy? Good. Comb out those tangles, starting at the ends and working your way up. Rinse and pat dry with a towel or t-shirt.


Repair & Healing Questions:
  1. How can I restore curl to heat-damaged ends?
    Can we be straight with you? It depends on how long you've been applying heat and how often. We recommend you try our Intense Healing Mask. Once you rinse, apply a generous amount of our Cleansing Conditioner and cover your hair with a plastic cap for 10 minutes. If that doesn't make your curls smile again, nothing will.

  2. Why is my hair so dry?
    Honestly, it could be any number of things–like not drinking enough water or unhealthy eating habits. But the bottom line is, your hair lives on moisture. It's like a sponge. Yes, really. If you've got a chronic case of dryness, you need to take that dry sponge, soak it in moisture, squeeze it out and soak it in moisture again. Here's how. Cleanse with our Nothing But Clarifying Shampoo, follow with our Intense Healing Mask, rinse and follow that with an overindulgent amount of our Cleansing Conditioner. Put on a plastic cap for 10 minutes. Rinse, pat dry, and follow your daily regimen. (Link to regimen page)


General Regimen Questions:
  1. What are these hair abbreviations (twa, bsl, nbcc ,nbcp, nbcs, evoo)?
    We natural hair care enthusiasts often speak in our own language, don't we? No worries. Our handy list will clear things right up. TWA Teenie Weenie Afro BSL Bra Strap Length NBCC Nothing But Cleansing Conditioner (a.k.a. Co-Wash) NBCP Nothing But Pure Pudding NBCS Nothing But Curl Sealer EVOO Extra Virgin Olive Oil

  2. How much product should I use?
    Just enough. (Sorry, we couldn't resist). But honestly, you're the best judge of what works for your hair's thickness and length. That said, less is best, so here are some general guidelines:
    • Curl Wake Up Spray: Use a light misting of to freshen
    • Cleansing Conditioner: Use 1 or 2 quarter-size dollops if shampooing; more if conditioning
    • Pure Pudding: Usually 1 quarter-size dollop depending on length and thickness of hair
    • Curl Sealer: Less than a quarter-size dollop
    • Mold & Hold: Dime-size dollop for initial styling



  3. How do I get my hair to grow faster?
    Simple. First, eat healthy. Second, keep your scalp clean, moisturized, conditioned and well fed. Do this and your hair will grow as fast as your genes allow. Of course, Mother Nature has a say too. Like everything else, your hair grows faster in the spring and summer but slows down in fall and winter.



  4. What is "hair porosity" and why is it important?
    Simply put, porosity is your hair's ability to absorb liquids, creams and other moisture. Curly hair thrives on the right moisture balance. Getting moisture in and keeping it there is the secret to beautiful, defined curls. Lucky for you, we've got a regimen for that. (Link to regimen page)



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Our Resident Expert

Will Williams

Will Williams
Get nothing but honest advice on how to transform dryness, frizz or breakage into vibrant, gorgeously defined curls. Master Cosmetologist and our Director of Education, Will Williams, has helped countless women create and maintain beautiful, healthy hair for over 30 years. Click here to read Will's bio.
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